Sign Up

Sign Up to our social questions and Answers Engine to ask questions, answer people\'s questions, and connect with other people.

Sign In

Login to our social questions & Answers Engine to ask questions answer people\'s questions & connect with other people.

Forgot Password

Lost your password? Please enter your email address. You will receive a link and will create a new password via email.

Captcha Click on image to update the captcha.

Sorry, you do not have a permission to ask a question, You must login to ask question.

Discy Latest Questions

  • 0

Writing for the web is not as easy as writing for a print or broadcast publication. You must follow certain guidelines and be in line with most any publication. Some of the most basic rules for online content are ...Read more

Writing for the web is not as easy as writing for a print or broadcast publication. You must follow certain guidelines and be in line with most any publication. Some of the most basic rules for online content are that you have to be professional, you have to use the correct spellings and you need to use the appropriate tone of voice. For example, using the word “fag” in your web copywriting will probably get you called on the carpet by a press board.

When writing for the web copywriting you must follow some general rules. Your headline has to catch the reader’s attention. There are 3 parts to a headline; the first part is the question; the second is the answer; and the third is the call to action. If your headline doesn’t grab the reader’s attention immediately then you will lose them very quickly. The fourth umber is generally what your readers will do next. A great headline for the web copywriting is one that incorporates all of these four points.

First, when writing an article for the web you need to decide what your audience is. Is it teenage girls who are looking for a good way to make money? Is it business people looking to advertise for their business? Is it busy professionals looking to update their resume? If you are unsure about your audience then it is a good idea to think about what type of reader you need to write for.

Second, once you have an idea of who you are writing for you need to identify their interests and their needs. For example, if you were writing an article on children’s toys you would want to include information about the toys, their durability, and their educational level. It would be a good idea to have a section on the toys themselves so that readers could tell the difference between the toy and another brand. What age group does the audience fall under? The last thing you want to do is provide information about a toy that is appropriate for a toddler but that is too advanced for a teenager.

Third, you need to know what type of language they speak and how they communicate. This may seem like a no-brainer, but it is surprising how many websites contain text with punctuation that are not appropriate for the web. By taking the time to learn about your audience you will be able to produce articles that are readable and interesting to everyone who reads them.

Fourth, you need to keep in mind that there is much more to writing an article than simply including keywords and placing the article in the right category. If you want to succeed online, you need to learn how to become an author as well as a writer. There are numerous places where you can find writing software, such as the Open Office suite, that makes it easy to create a document that can be read by other computer users. Although you may be comfortable with writing in a simple text editor, real writers utilize a variety of different tools and vocabulary when writing for the Internet.

Fifth, keep in mind that people who are unfamiliar with writing will probably have a difficult time following you and your writing. If this is the case you might want to consider hiring someone to create articles for you. If you choose to do this, you should make sure that you are only using the best writing software. There are several options available, and most will let you see the finished article before purchasing it.

Finally, remember that the only way that anyone can benefit from writing for the Internet is if they actually use the writing software. If you have no desire to ever see the articles you write published on the Internet, then you will not get any benefits at all from your efforts. You should always take the time to research and choose the writing software that is best for you. This will allow you to reap the maximum benefit from your writing efforts.

Read less
  • 0

When you are a professional blogger or a small business owner, it is important that you learn about sponsored content. Why? Well, in today’s world, it is essential that you have targeted your audience so that they will come ...Read more

When you are a professional blogger or a small business owner, it is important that you learn about sponsored content. Why? Well, in today’s world, it is essential that you have targeted your audience so that they will come back for more. With online marketing, it is important that you advertise your products or services to the right audience. That is why when people come to your blog or to your website, they are generally interested in what you have to say.

But, when your blog and website have no audience following you, then it is meaningless to simply have ads. You have to get them there, and that means building an audience for your website or blog. In other words, you need to be considered a brand. Many large brand names make and pay individuals to write articles, and they are compensated in cash or other forms of paid media. But, how does this compare to sponsored content?

Sponsored content, or a sponsored listing as it is commonly known, is high-value, top-rated content that an advertiser pays a professional blogger or site owner to create and promote. It is essentially a form of native advertising with the surrounding normal content on a particular page. For example, if a visitor were reading an article about dogs, then they would likely turn to the next article about pit bulls, and so on. The same goes for paid media. Advertisers who want their spot on the sponsored listings page will usually go for highly relevant, top-rated content. This is not always the case, but advertisers know that they can purchase their spots on the sponsored listings page in order to target the right audience and keywords.

Sponsored posts on sites such as Instagram, Facebook, and twitter all have the advantage of sponsored content. For example, Instagram is a new social networking site that has recently begun allowing sponsored photos in addition to the more conventional comments. Facebook has its fan page and has recently added sponsored stories that appear on the right hand side as a sponsored story. twitter uses a “sponsored stories” element within their newsfeed.

So, what is the difference between sponsored content and native advertising? There are actually quite a few differences, but the two most important are the personalization factor and the brand context. For instance, if you visit an Instagram page you will see pictures of people, and a few of them may be sponsored ads. That is because Instagram is using sponsored stories as a way of increasing their audience and getting closer to their target audience. But Facebook and twitter are not.

As mentioned before, the personalization factor makes it different from native advertising. Marketers often use sponsored content in order to get closer to their customers and let them feel like a real person is talking to them. In this sense, they are using a form of internet therapy. The marketers feel much more engaged with these platforms and more comfortable with the fact that their messages may be passed around by their fans or followers.

Another thing is context. Companies may have created a huge ad for Tide, but they might have another ad for Under Armour next to it. That’s fine, but the company probably doesn’t care how much you pay for each sponsored post. The key point is that their goal is not to sell you anything. Their goal is to get you to notice their advertisers and give them the opportunity to show their brand off in a highly visible and engaging way. That’s why many brands are switching over to sponsored posts and why more companies are looking towards social media for brand marketing.

If you want your brand to do the same, then you should start looking into how you can get involved. Sponsored stories are a great way to do this. The next time you read a news article, you should see some familiar faces. If you aren’t already a fan of that company, then why not check them out and give them a like? If you don’t have a Facebook account, then consider becoming one today. You may even find that you become a fan of two or three companies, so that you have the hot spots to promote all your favorite brands.

Read less
  • 0

Anh chị em nhà mình nghĩ sao về câu nói này, nêu quan điểm của mình ở bên dưới nhé.

Anh chị em nhà mình nghĩ sao về câu nói này, nêu quan điểm của mình ở bên dưới nhé.

Read less
  • 0

Mình nghĩ cũng có nhiều bạn nhầm lẫn giữa 2 thuật ngữ này nên hôm nay mình chia một chút thông tin về Digital Marketing và Online Marketing. Digital marketing truyền thông điệp trên bất kỳ thiết bị số nào ...Read more

Mình nghĩ cũng có nhiều bạn nhầm lẫn giữa 2 thuật ngữ này nên hôm nay mình chia một chút thông tin về Digital Marketing và Online Marketing. Digital marketing truyền thông điệp trên bất kỳ thiết bị số nào dù có kết nối với internet hay không. Online marketing chỉ nhận được thông điệp khi khách hàng kết nối internet (có dây hoặc không dây). Hình thái của digital marketing đa dạng và biến ảo hơn, trong khi online chỉ xoay quanh các banner và hiệu ứng liên quan đến web. Phương tiện truyền của digital marketing có NFC, Bluetooth, các thiết bị lưu trữ, billboard tương tác ngoài trời và bao gồm cả internet. Online marketing chỉ gắn liền với internet. Như vậy, digital marketing được hiểu một cách ngắn gọn là hoạt động marketing dựa trên các phương tiện kỹ thuật số ( như TV, moblie, Internet, biển quảng cáo điện tử…). Còn Online Marketing là một phần của Digital Marketing, gồm SEO – SEM, Mobile Marketing, Email Marketing, CPM – CPC – CPA,… Anh em có thêm kiến thức nào chia sẻ mình tụ tại topic này nhé.

Read less
  • 0

Các anh chị cho em hỏi hiện em không học chuyên ngành Marketing mà muốn theo digital marketing được không ạ, ngành digital marketing có đòi hỏi nhiều kỹ thuật không và bắt đầu từ đâu ạ?

Các anh chị cho em hỏi hiện em không học chuyên ngành Marketing mà muốn theo digital marketing được không ạ, ngành digital marketing có đòi hỏi nhiều kỹ thuật không và bắt đầu từ đâu ạ?

Read less
  • 0

Trong quá trình chạy ads Facebook thì mình tự rút ra một số point (mang tính chất cá nhân) khiến quảng cáo Facebook không đem lại đơn hàng, mình liệt kê để anh em xem thử, sẵn mọi người có ...Read more

Trong quá trình chạy ads Facebook thì mình tự rút ra một số point (mang tính chất cá nhân) khiến quảng cáo Facebook không đem lại đơn hàng, mình liệt kê để anh em xem thử, sẵn mọi người có nơi để chia sẻ những case study của bản thân nha. Mình lướt qua trước: 1. Ngân sách thấp 2. Target sai mục tiêu 3. Sản phẩm không phù hợp để chạy kênh Facebook 4. Lựa chọn sai hình thức chạy 5. Mẫu quảng cáo không hấp dẫn

Read less
  • 0

Hiện em đang buid một website được 3 tháng nhưng lượt truy cập không cao, em luôn cố gắng để nội dung được đa dạng, không trùng lặp, nhưng như thế có vẻ chưa đủ, anh/chị cho em xin lời ...Read more

Hiện em đang buid một website được 3 tháng nhưng lượt truy cập không cao, em luôn cố gắng để nội dung được đa dạng, không trùng lặp, nhưng như thế có vẻ chưa đủ, anh/chị cho em xin lời khuyên nhé

Read less